Social Media Tips for Estate Agent Professionals

Posted: by April 13th, 2016

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We have built a following across a variety of social platforms to boost the exposure that your properties receive on the web. The following article discusses a few simple ways to help your own message on social media reach more people.

Use HashTags

Twitter, Facebook, Instagram, Tumblr – all share one feature, the humble hashtag. Adding hashtags to your updates spreads your message that bit further, particularly if others are following that stream of activity already.

What’s a Hashtag?

Hashtags offer three important bits of functionality within social networks.

  1. Allowing users to have a community conversation around a topic, provided they share the same hashtag.
  2. Content discovery, for example searching for #belfast on a social network will typically find appropriate content that is related to that hashtag.
  3. Provoking your own follower’s interest in a topic of conversation that they may engage with.

For that reason, it’s important that your updates use hashtags where appropriate to increase your reach, improve your presence, and provoke conversation.

Setup Alerts

Looking for new business? It is entirely possible to setup email alerts for when a user on Twitter mentions the word “Need an Estate Agent” or “Who should I get a mortgage with” or “Mortgage suggestions” and tailor the alert so it only applies inside a geographic region such as Belfast. You can get this functionality directly within HootSuite by following this article  or, by using a dedicated service such as

Broadcast, Listen and Engage

The majority of Estate Agents using Twitter as a marketing tool, simply expect to gain a following by continually broadcasting their recent properties and content. It is far more effective to try and engage with the community that exists there and become the agent that can offer advice and expertise to those that need it, when they need it.


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