Facebook brings 360 degree photos to news feed.
Back in September, Facebook introduced support for 360-degree videos in your Newsfeed. Soon, that same treatment will apply to photos too. The social network announced today that starting in the next few weeks, you’ll be able to snap a panoramic photo sphere on your phone and then upload it to Facebook. You can also use other 360-degree cameras to take those shots too, like the Gear 360.
As for viewing said photo, you can either tilt your phone around to get the full view, or drag it around with your finger or mouse cursor. There’s obvious benefits for the property industry, with the ability to provide a more immersive experience of home viewing directly in the news feed, and this new photo format will undoubtedly provide additional engagement for those who manage to embrace the format. We’ve already seen that panoramic tours on PropertyPal result in increased engagement and interest, and this will likely help to make Facebook even stickier for an audience.
Further details via Facebook 360