Morton Pinpoint Rebrand to ‘Pinpoint Property’
One of Northern Ireland’s most successful estate agents, Morton Pinpoint, has rebranded to Pinpoint Property in an investment worth over £250,000.
The rebrand strategy includes a company consolidation, which sees three branches (Cregagh, Lurgan and Andersonstown) relocate to a new, cutting-edge, large double fronted; two floor space on the Lisburn Road and a further new office on the Cavehill Road. A new website and three branded vehicles are also part of the investment.
Nicholas Brennan, Managing Director of Pinpoint said: “This is a very exciting time for the company and something that has been on the cards for some time.
“The housing and rental market have been recovering in recent years and a professional, multi-channel offering is what our clients tell us they want.
“As a result we felt the need to consolidate and streamline the company and give our Lisburn Road office a bigger presence – our new unit is treble the size of our previous and the layout and design is absolutely cutting-edge.
“Our High Street presence is important as it gives clients the option to physically come into the office, view hard-copy brochures and talk on a one-to-one, personal basis about our properties. This is one of the reasons why we have invested so heavily in the rebrand design and office layout – both of which have been carried out by local companies ALD Fit Out, Hamill Bosket and Brill Design.
“This marks a new era for the business. Our rental and sales portfolio is strong with a wide range of student, investment, new build and larger family properties across Northern Ireland. However, demand outstrips supply, something which we hope will resolve in time after the uncertainty of Brexit settles.”
Pinpoint was founded in the late 1990s and quickly established itself in the local property market. In 2007 the company acquired Brian Morton & Co. – Once Northern Ireland’s largest network of estate agents in Northern Ireland – creating Morton Pinpoint. Since then the business has continued to consolidate and grow, adding further expertise and specialised knowledge through acquisitions, strategic alliances and mergers. The company employs over 30 staff and is recognised by the Royal Institute of Chartered Surveyors.
Nicholas continued: “As a business we are continually working on ways to stay ahead of the competition– one of our USPs is that we have our own RICS surveyor in-house, which enables us to offer professional services such as surveys and vesting and bank valuations. We also have our own dedicated maintenance service.”
Nicholas concluded: “I am very proud of our team who have helped us get to this point today. Our dedicated corporate and professional services team allows us to offer residential and commercial sales, rentals and property management across the whole of Northern Ireland – something which I am certain is set to grow over the coming years.
Julian Lewis, director at ALD Fitout said: “We were thrilled to be the chosen fitout provider for Pinpoint Property.
“Their cutting edge vision combined with our team’s expertise allowed us to do something very unique in this space.
Julian concluded: “The finished product is a bespoke office which is an amazing place to work in but also offers a fantastic experience for the customer.”