7 Simple SEO Tips for Estate Agents

Posted: by April 12th, 2016

With Google playing a huge role in generating traffic, leads and business for Estate Agents, we realise how important it is to you to get the basics right. We’ve collated a checklist of things you can do to increase your Google presence today.

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1. Get Listed in Google Local For Business

Google Local for business plays a huge role in service based business such as Estate Agency. For example, do a search for “service in placename” and you’ll find the results on a map, ranked in order. These results are generated directly from Google My Business.

Google have just recently published some of the ranking changes that are involved. If you haven’t already, take a look at our recent blog post on this change.

2. Get Reviews

Google algorithms have always favoured the collective power of crowd opinion, whether that be someone linking to your website, or mentioning you in a positive light on social media. With that in mind, Google also sources its data using reviews from around the web, crawling data from Yelp, Trusted Places and their own platform to help determine your ranking in Google My Business.

As customers may also Google your business prior to picking up the phone typical search phrases are things like “Businessname review” which is worth creating a dedicated page on your website for. Do you have customer testimonials for example?

We tell all our customers that the more reviews they can receive from vendors the better. After a successful sale why not ask your customers to visit your Google Places page and write something nice for you? You can also reuse this content on a testimonial page. Win win!

3.Write More (Great) Content

Probably the biggest error we see Agents making when it comes to Google, is not thinking about SEO as a holistic part of the content they create for their website. That means, you should be thinking about the sort of searches people conduct to find services, and building dedicated pages that cater for those terms. If you’ve already got a website – your analytics package is a good place to find these.

For example, if you offer [Mortgage Advice in Enniskillen], creating a “Mortgage Advice for Enniskillen Customers” page is the first step towards a healthy search result for that term. We’ve also seen improved search results for those businesses choosing to update their website regularly or write a blog as Google learn over time to revisit more often, and as such content gets into their index faster. The sharing of this content around the web in turn also has a positive impact on search engine results as the volume of links pointing back at your website increases. As any SEO consultant will tell you. More links = more Google juice = Better search positions.

4.Give Google Some Sitemaps

Providing Google with an easier way around your content quicker is a no brainer. It’s relatively simple work for your developer to provide a direct sitemap listing all of your URLs, so make it so, and help ensure that your entire website gets picked up quicker, and changes are reflected in the Google index. Good news! All websites powered by PropertyPal.com offer this functionality out of the box.

5. Titles and Descriptions

As one of the first places a potential customer will see your business, your title and description tag is an important consideration on your website. Consider the below snippet in Google. This is text that you can actually specify and control to optimise how many people click through to your website from the results. A well written meta description helps to maximise the traffic your website receives regardless of what position it happens to appear at in the results. Whilst a lot of websites always consider that ranking number one is important over everything else, in some instances a strategically written meta description can get MORE traffic even if it appears further down the results. In any case, it is worth exploring, adjusting and watching your analytics for the benefits it brings.

6. Get Social

Social media is playing an increasing role in the discovery of your content, and having a social platform from which to promote your blog posts, and market your business makes sense. We’ve seen year on year growth on social platforms for our traffic, and the trend is likely to continue as the web becomes increasingly socially driven.

7. Get Linked

Google loves links, and as one of the key factors in their algorithm, the more people around the web who decide your content is good enough to link to, the higher in the rankings you will appear. The more established you become as a business, the more likely people are to link to your website. Whether that is sharing your website on Twitter, or Facebook, or on the sidebar of their own website as a useful link – it all helps push you further up the rankings. With that in mind, it makes sense to try and actively pursue new links back to your website wherever possible. Good content attracts links naturally, so take a look at our mini tips for great content below for a few ideas.

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